Who we are

At BrewGroup (formerly the Bell Tea & Coffee Company) we’re for brilliant simple ideas that create better beverage experiences for all.

Founded in 1898 then as the Bell Tea company, BrewGroup is dedicated to providing outstanding beverage experiences for everyone. Whether its relying on our century of experience in tea buying and blending or our ability to offer end to end coffee solutions in the hospitality & foodservice channel, our team of passionate tea and coffee people have the local expertise and capability to create a better beverage experience for everyone.

BrewGroup has experienced significant growth over the past 10 years, evolving from a New Zealand grocery tea business to an operation where coffee sales now exceed tea. We have significant hospitality, foodservice and corporate business and have successfully expanded into export, selling products into Australia, the United States and Asia.

Our business

Why we are here
Who we are
How we engage with others

Our Brands

Do you need a Fairtrade organic cold brew coffee? A tea blended with native New Zealand botanical? Or anything in between? BrewGroup has the brands to ensure we truly deliver better beverage experiences for all.

great coffee

Our Coffee Solutions Crew is the best of the best – we have gathered passionate coffee experts, an outstanding range of machinery and a dedicated service team to enable you and your business to enjoy the perfect cup, every time.

We pride ourselves on being the leaders of the game; problem solving and delighting our customers, while absolutely loving what we do.

Our Coffee Solutions Crew will find the best option for your needs – from bean to cup, with the machinery and service support to bring it all together. We know our stuff!

There’s always someone available to help should you need it - we are committed to keeping you and your team happy.


Walk with the Grower

In 2010 we started our ‘Walk with the Grower’ programme to create and foster mutually beneficial relationships between the roaster and the farmer. We at BrewGroup plan to be supporting our farmers in business 100 years from now.

We believe in doing business with like-minded people who love coffee and are committed to sustainable business practices. The families who grow our beans are passionate, loyal, hardworking and love what they do: Liliana de Narveaz – El Salvador, Sergio Francisco – Brazil, The Resendes – Brazil and the Vivias and Valencia families – Colombia.

We care about creating long term sustainable relationships, based on a mutual trust, respect and vision with our coffee growers. We reward loyalty and excellence, from bean to cup. By 2017 we aim to have every bean in your drink sourced through our Walk With The Grower programme.

Our programme

Ethical tea partnership

We are active members of the ethical tea partnership – a global alliance of tea companies working together to improve the social and environmental conditions under which our tea is grown, and to create a truly thriving tea industry.

Our committed team of Brew Masters regularly travel overseas to ensure we maintain our close & longstanding relationships with our suppliers.

Contact us

Auckland Office

43 Crooks Road
Highbrook east
PO Box 58007
Greenmount 2141
Ph: +64 9 274 7018
Fax: +64 9 274 8292

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